As The Symmes Group (TSG) reflects on another successful year, we are thrilled to celebrate the incredible clients who have trusted us to bring their visions to life. One standout collaboration is with Cedar Pond Farms (CPF), a breathtaking 30-acre Scottish Highland Cattle estate located in New Market, Tennessee. Renowned for its gorgeous wedding venues, corporate retreats, luxury farm stays, and unforgettable fluffy cow encounters, Cedar Pond Farms presented an exciting opportunity for The Symmes Group to showcase its offerings through a fresh and innovative marketing approach.
Through a strategic blend of creative vision, technical expertise, and targeted marketing, TSG has laid the foundation for Cedar Pond Farms’ continued success as we move into 2025. From crafting a stunning new website to executing high-performing campaigns across Google and Meta platforms, we’ve helped elevate their brand, expand their reach, and drive measurable growth. This partnership highlights how customized marketing solutions can transform a brand’s presence and connect it with the right audience.
Our team worked closely with CPF to encapsulate their essence into a cohesive digital presence. A key focus was on creating a brand-new website, tying their signature offerings (weddings, corporate events, and farm stays) to an unparalleled experience surrounding Celebrations, Collaborations, and Connections.
The redesigned website features a clean, user-friendly layout, built with SEO optimization in mind to ensure high visibility in search rankings. We also strengthened on-page SEO with tools like SEMrush and AI-driven insights, ensuring every detail aligned with CPF’s goals. By targeting strategic keywords, integrating internal links between Cedar Pond Farms and their sister business, Gelato Brothers, and identifying opportunities for external backlinks, the site was designed to be both aesthetic and effective.
The new website not only highlights CPF’s offerings but also brings their story to life. It emphasizes their rich heritage while appealing to modern audiences. New cornerstone content and blog posts have been seamlessly woven into the site, encouraging users to explore more while supporting SEO objectives. The blog redesign keeps readers intrigued with a minimalist preview style, compelling them to click through for the full story.
The first blog published was a cornerstone blog focused on the main attraction, Scottish Highland Cows, with booking and internal links included.
Beyond the website, our partnership extended to increasing CPF’s reach and conversions through strategic ad campaigns on Google and Meta. By utilizing display ads, search ads, re-marketing strategies, and carousel formats, we maintained CPF’s visibility throughout the holiday season and beyond.
The campaigns highlighted their wedding venues and fluffy cow experiences, targeting both local audiences in New Market, Tennessee, and those willing to travel for a one-of-a-kind experience.
Key elements of this strategy included:
These efforts not only drove direct bookings but also increased brand awareness through influencer collaborations and word-of-mouth testimonials, reinforcing CPF’s reputation as a premier destination.
Our collaborative efforts have yielded remarkable results. Since the launch of the new website and the execution of paid campaigns, Cedar Pond Farms has experienced:
Working with Cedar Pond Farms has been an inspiring journey, perfectly aligned with their mission to Celebrate, Collaborate, and Connect. Their dedication to heritage and providing tailored experiences mirrors our own commitment to fostering meaningful connections and creating impactful work.
As we look ahead to 2025, The Symmes Group is excited to continue this incredible partnership and build on the successes we’ve shared. Together, we’re transforming Cedar Pond Farms into a household name for weddings, events, and farm experiences.
Explore our other blogs to see how we’ve celebrated the success stories of our amazing clients!
Interested in how The Symmes Group can help your business thrive? From website design and SEO optimization to high-impact ad campaigns, we deliver tailored marketing solutions that drive real results.
Contact us today to learn more about our comprehensive services and discover how we can help you achieve your goals – or even build a legacy! Visit The Symmes Group or explore Cedar Pond Farms to see our work in action.
Pick a suggested date and time for a complimentary consultation. We’re eager to hear about your business goals and to share how TSG can help!
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