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Marketing Services

CORNERSTONES OF EXPERTISE

Hinging on a strategic blend of four core marketing practice areas, The Symmes Group (TSG) achieves growth and success for its clients by combining traditional wisdom with innovative modern-day trends and technology. Foundational, traditional, digital, and experiential marketing are TSG’s key areas of expertise used to enhance brand visibility and foster meaningful relationships with community and customers.

Foundational Marketing

The Symmes Group is proud to offer leadership guidance in laying the essential groundwork necessary for long-term success. Without a solid business foundation, marketing efforts may lack direction, risking inefficiency and potential misalignment with the broader business goals.

Traditional Marketing

While digital marketing has evolved, The Symmes Group also uses traditional methods that continue to play a significant role in integrated marketing campaigns. These efforts are proven, tried, and true in audience reach, engagement, and impact.

Digital Marketing

The Symmes Group utilizes dynamic platforms to reach vast online audiences, allowing for targeted and personalized communication. With the ability to analyze data and metrics, digital marketing enables businesses to adapt strategies in real-time, optimize campaigns, and build a strong online presence that drives overall growth. 

Experiential Marketing

Fostering deep emotional connections with community and consumers is a TSG specialty. By engaging audiences through hands-on experiences, events, or interactive campaigns, experiential marketing leaves a lasting impact and fosters brand loyalty through authentic and meaningful interactions.

Foundational Marketing

Audience and Market Research

Conducting thorough research to understand your target audience and market trends is foundational for any business. This research can be collected through validated surveys, competitor analysis, and more. Let us support you in gathering and utilizing data-driven insights to build a foundational marketing plan that is tailored to your industry and goals.

Brand Identity Development

Creating a unique and consistent brand identity is key to showcasing your organization’s values and connecting with your audience. This involves developing a brand guide, which includes curated logos, colors, fonts, and other visual elements. Together, we can craft a compelling brand voice and establish a cohesive brand identity across all channels.

Marketing and Sales Strategy

After understanding your audience and building your brand, the next step is to formulate comprehensive marketing and sales strategies. Leave this to us so you can focus on doing what you love! We specialize in developing integrated marketing strategies that include market segmentation, goal setting, and end-to-end execution. Our strategic campaigns and lead-generation initiatives can help you drive sales and grow your business.

Workplace Culture Development

We are a diverse team that has mastered working remotely, while still developing a strong workplace culture. We prioritize integrity, dependability, adaptability, creativity, curiosity, and work-life harmony, allowing us to foster a collaborative environment and deliver exceptional results for our clients. With these principles in mind, we are well-equipped to help you develop a workplace culture that aligns with your brand!

Traditional Marketing

Copywriting and Editing

Whether you’re sticking to paper and press or opting for digital web pages, it is essential to optimize and refine copy to ensure clarity, communication, and consistency across various channels. Leave it to us to craft compelling and persuasive written content and edit to enhance overall effectiveness!

Executive Visibility

Together, we can enhance the online presence and visibility of your company and its executives through strategic communication and content creation. This can include thought leadership articles, speaking engagements, interviews, and social media engagement to position you as an industry leader and innovator.

Event Planning and Promotion

Let us help you plan and promote events to create memorable experiences that highlight your brand and engage your target audience! This involves coordinating logistics, creating promotional materials, and implementing strategies to maximize attendance and impact.

Graphic Design

Elevate your brand’s visual assets and overall identity with our expert graphic design services. Our team specializes in creating appealing designs for a range of marketing materials, including eye-catching logos, engaging billboards or brochures, and compelling social media graphics. Through careful attention to detail, we ensure that every visual element not only captivates your audience but also communicates your messages effectively, leaving a lasting and positive impression to set you apart in today’s competitive marketplace.

Grassroots Community Outreach

Let’s grow your garden! Make meaningful connections with your community through our grassroots marketing and community outreach services. Our services go beyond facilitating typical sponsorship, partnerships, and community events. We focus on not only building brand awareness, but building personal relationships with your community – fostering trust and loyalty in you, your brand and its mission.

Key Message Development

We can help you nail down your elevator pitch and develop your key messaging by crafting clear, concise, and impactful messages that articulate a unique value proposition. Our marketing perspective and industry insights will ensure that these messages resonate with the target audience, reinforce brand positioning, and effectively differentiate you from competitors.

Media Purchasing

Navigate the ever-evolving media landscape with our supportive media purchasing services. From strategic ad placement in print, online, and broadcast media to negotiating favorable rates, we can help ensure your brand reaches the right audience at the right time. Our comprehensive approach includes market analysis, audience targeting, and performance tracking, optimizing your media investments for maximum impact.

Presentation Design

Know what to say but not sure how to show it? Transform your great ideas into captivating visual narratives with our presentation design services! We can help you craft an engaging slide deck or video presentation that is bound to leave a lasting impression on your audience.

Public Relations

Our PR experts can help strategically position your brand by leveraging media opportunities, industry partnerships, and thought leadership to enhance credibility and brand equity. We offer custom media kits, press releases, and media relation management services to help you maintain a favorable public image in your community and beyond.

Press Event Coordination

From conceptualization to execution, our press event coordination services will help you host seamless events that generate buzz and media coverage. Our meticulous attention to detail allows us to handle intricate logistics, craft media invitations, and ensure your event is a success. By integrating strategic messaging and brand experiences, your press events are bound to be meaningful and memorable!

Digital Marketing

Content Creation

Craft a compelling narrative across channels with our versatile content creation service. From blog posts and articles to videos and infographics, we tailor content to resonate with your target audience. Our team combines creativity with data-driven insights to produce content that not only engages but also aligns with your brand’s goals and values.

Data Analytics Set-Up and Analysis

Gain a competitive edge through data-driven decision-making with our analytics set-up and analysis service. We set up robust analytics systems, conduct in-depth analysis, and provide actionable insights. Paired with tracking key metrics and consumer behavior, this allows us to enhance your marketing strategy, optimizing campaigns and driving ROI.

Email Marketing

Unlock the full potential of personalized and direct communications with our email marketing service. We draft, design and deliver targeted email campaigns, segmenting audiences based on behavior and preferences. With captivating content and strategic automation, we nurture leads, drive conversions, and build brand loyalty through effective email engagement and promotions.

Landing Page Design and Development

Enhance your online presence and conversion rates with our landing page design and development service! Our team creates visually appealing, mobile-responsive landing pages optimized for user experience and conversion. From compelling copy to strategic calls-to-action, we ensure each element aligns with your campaign objectives and drives results.

Lead Generation Campaigns

Elevate your lead generation efforts with our comprehensive lead generation campaigns. From meticulously crafting targeted messaging to deploying strategic multichannel approaches, we tailor campaigns to resonate with your target audience. Our data-driven strategies leverage analytics to optimize and refine campaigns continuously, contributing to a consistent flow of quality leads.

Marketing Automation

Streamline your marketing tasks with additional support from TSG. We are well-equipped to share our tips and tools that can help you increase your organizational effectiveness and efficiency. This includes selecting and implementing processes for simplified email marketing, text campaigns, social media management, ad campaigns, workflow tools and more.

Online Advertising

Amplify your digital presence with our online advertising service, including ad account management for Google Ads, Facebook Ads, LinkedIn Ads, and more. We create targeted campaigns across various platforms, utilizing data-driven insights to reach specific audiences. Our approach includes keyword optimization, ad copy refinement, and continuous performance analysis to maximize your online advertising effectiveness.

Online Reputation Management

Safeguard and enhance your brand’s online reputation with our comprehensive management service. We monitor online mentions, reviews, and comments, addressing negative feedback while promoting positive content. Our strategic approach involves building a positive online presence that reflects your brand values and resonates with your target audience.

Social Media Management

Navigate the dynamic world of social media with our holistic strategy and profile management service. We develop customized social media strategies, curate engaging content, and manage profiles across platforms. By fostering organic interactions and embracing trends, we ensure your brand remains relevant and connected with your audience.

Web Design and Development

Make a lasting digital impression with our comprehensive web design and development service. We create visually appealing, user-friendly websites that align with your brand identity and business objectives. Our approach considers responsive design, intuitive navigation, and strategic content placement to enhance user experience and drive conversions.

Experiential Marketing

Brand Activation

Propel your brand into the spotlight with our dynamic brand activation services. We execute strategic campaigns and initiatives, incorporating experiential marketing, product launches, and promotions. By creating memorable brand experiences, we engage your target audience, fostering brand loyalty and advocacy.

Guerilla Marketing

Channel the element of surprise and unleash unconventional, impactful marketing tactics with our guerilla marketing service. We develop creative, attention-grabbing campaigns that leverage unique channels and experiences. From outdoor art like graffiti and sidewalk chalk to pop-up shops and performance art, our guerilla marketing strategies leave a lasting impression, driving brand recall and word-of-mouth marketing. Furthermore, guerilla marketing often generates a buzz, earning traditional media exposure as well.

Immersive Experiences

Connect authentically and offer immersive experiences! With our support, you can engage your audience in unforgettable brand experiences and events. We conceptualize and execute strategic plans that captivate the senses and appeal to niche groups, while promoting your specific products and services. By creating immersive and memorable environments, we ensure your brand leaves a lasting and positive impression.

Product Showcases

Showcase your products and other offerings in a way that highlights their value! We design engaging presentations and experiences that emphasize key features and benefits. From interactive displays to live demonstrations, our approach ensures your products stand out, generating interest and fostering a deeper connection with your audience.

Eliminate Price Uncertainty

Our pricing stands out as exceptionally budget-friendly compared to competitors’. Find out how and why we maintain our cost-effectiveness, backed by our commitment to transparency with published rates.

Capabilities Statement

Attention Procurement Officers: Easily Discover how TSG can deliver innovative and cost effective marketing solutions tailored to meet the needs of your organization or business. Our comprehensive capabilities statement is readily available for your review!