At The Symmes Group, our role goes beyond offering marketing services—we build partnerships that drive success. Reflecting on last November, we had the unique opportunity to support Chick-fil-A Brunswick through its temporary closure, extensive remodeling, and exciting grand reopening. Our team was committed to ensuring a smooth transition from start to finish, all while preserving Chick-fil-A’s beloved brand identity and enhancing local community spirit. Continue reading for an inside look at how we were able to provide the services and support needed for this transition to be seamless and spectacular.
Social Media Management: Sharing Updates
When we found out Chick-fil-A Brunswick would be temporarily closed for remodeling, we knew we had to keep the community engaged and informed. Our team took the reins, ensuring that updates on Facebook and Instagram were timely, informative, and engaging. We highlighted the progress of the renovation, shared sneak peeks of the revamped space, and featured fun polls to keep the anticipation high.
Our strategy wasn’t just about maintaining a digital presence – it was about storytelling. We crafted posts that adhered to Chick-fil-A’s brand guidelines while celebrating Brunswick’s unique community spirit. We also ran targeted campaigns to attract new talent, emphasizing the exciting employment opportunities that the renovated restaurant would bring.
Our team went above and beyond to foster and maintain key relationships with community partners. We reached out to churches, schools, and local organizations, inviting them to be part of this exciting journey. We also helped to plan for and promote the First Responder’s Appreciation Event. Writing and distributing media releases, we were able to highlight Chick-fil-A Brunswick’s community involvement and the details of the upcoming grand reopening.
To ensure that the news reached every corner of the community, we created comprehensive guest lists and made several phone calls to invitees. Our goal was to make everyone feel included and valued, reinforcing the strong bonds between Chick-fil-A and the Brunswick community.
From flyers to digital marketing materials and personalized invites, our team delivered creative and impactful designs that captured the essence of Chick-fil-A Brunswick’s brand. Our designs adhered to the corporate brand guidelines while incorporating local elements that resonated with the community. The result? Eye-catching visuals that not only informed but also excited and engaged the audience.
At The Symmes Group, we believe in going the extra mile. Beyond our core services, we took additional steps to ensure the grand reopening was a resounding success. We meticulously promoted job openings, created guest lists, personally called community leaders, and coordinated with local media to ensure maximum coverage and attendance. Our team was on the ground, working hand-in-hand with Chick-fil-A Brunswick’s staff, making sure every detail was perfect.
Some team members were even able to help on-site at the event and truly enjoyed seeing everything come together!
The grand reopening of Chick-fil-A Brunswick was a day filled with joy, excitement, and community spirit. Thanks to the combined efforts of Chick-fil-A Brunswick and The Symmes Group, the event was a huge success. The remodeled restaurant, with its fresh new look and enhanced facilities, was warmly received by the community. The turnout was incredible and the feedback was overwhelmingly positive.
Testimonial
“I highly recommend Jennifer Symmes and The Symmes Group (TSG) for their exceptional marketing services. They played a crucial role in our Chick-fil-A restaurant’s grand reopening, building anticipation in the community through strategic marketing and creative social media planning. Their continued support post-reopening has been invaluable as we further build and strengthen our internal leadership team. TSG’s expertise, customer service, and results-driven approach make them a top choice for any marketing needs. We’re thrilled with the outcomes of our partnership and look forward to future collaborations.”
Sara Black | Owner/Operator | Brunswick Chick-fil-A
Supporting Chick-fil-A Brunswick through this journey has been an honor and a privilege. As we look ahead, we’re excited to continue working with Chick-fil-A Brunsiwick, as well as support businesses in Brunswick and beyond to help them grow and succeed in every way possible.
Thank you, Chick-fil-A Brunswick, for trusting us with your grand reopening and continued marketing efforts. Here’s to many more years of delicious food, excellent service, and community connection!
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By capturing the dedication and personalized approach that The Symmes Group took to support Chick-fil-A Brunswick, this not only showcases our services but also highlights our commitment to our clients and communities. Interested in how The Symmes Group can support your business? Contact us today to learn more about our comprehensive marketing services and how we can help you achieve your goals.
Pick a suggested date and time for a complimentary consultation. We’re eager to hear about your business goals and to share how TSG can help!
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