At The Symmes Group, we’re passionate about bringing businesses’ visions to life. One of our most exciting and rewarding projects has been our ongoing collaboration with Legacy RV Resort, which opened in August 2024. From the start, we’ve worked alongside Steve and Angela Mason to help their family dream become a vibrant reality. Here’s a look at how our continued partnership is supporting the growth of Legacy RV Resort and its commitment to offering a welcoming space for guests.
Creating a brand identity that truly resonates with an audience requires precision, creativity, and a deep understanding of the business. For Legacy RV Resort, we began from scratch, developing a brand that captured the essence of outdoor adventure, family fun, and the natural beauty of the surrounding area.
We designed a logo and selected a color palette that reflected the resort’s earthy surroundings, with detailed accents. Throughout this process, we incorporated meaningful elements like the oak tree with distinct roots, a symbol of the Mason family’s commitment to their legacy. This careful attention to detail ensured that Legacy RV Resort would stand out in a competitive market and connect deeply with guests seeking a family-friendly and nature-filled getaway.
In today’s digital-first world, an engaging and user-friendly website is critical to a business’s success. We crafted a website for Legacy RV Resort that not only showcases its offerings, including spacious RV sites, recreational activities, onsite laundry, and private bathhouses, but also emphasizes the Mason family’s heartfelt story.
The website is designed to be both beautiful and functional, ensuring a seamless experience for potential guests. Our goal was to make sure visitors could easily explore the resort’s features, book their stay, and learn more about the Masons’ commitment to providing a welcoming and family-friendly environment.
An engaged community is vital to the success of any resort, which is why we’ve been producing unique blogs and e-newsletters for Legacy RV Resort. These updates feature promotions, upcoming events, and exciting news that help keep current and potential guests connected to the resort.
Supporting the grand opening of Legacy RV Resort was a monumental moment for both the Masons and The Symmes Group. The resort officially opened in August 2024, marking the culmination of hard work, dedication, and a shared vision. We collaborated closely with the Masons to craft the messaging that went out across various platforms, from local news outlets to social media, helping to create a buzz around the opening.
The grand opening celebration was not just an event; it was a testament to the spirit of community and the future of Legacy RV Resort as a go-to destination for travelers.
Social media continues to be a crucial tool for building brand awareness and engagement. Since establishing Legacy RV Resort’s online presence, we’ve successfully managed their social media profiles and executed targeted Meta (Facebook and Instagram) ad campaigns to reach the right audiences. Instead of using a broad approach, these ads are strategically designed to target specific demographics such as location, interests, and travel behavior.
By focusing on the most relevant audiences, we’ve helped Legacy RV Resort stand out in a crowded marketplace and increase its visibility, fostering excitement among potential guests. Additionally, TSG has activated multiple successful Google ad campaigns resulting in booking conversions and audience growth.
Our ongoing partnership with Legacy RV Resort is something we hold dear. The Masons’ commitment to giving back to the community and supporting local businesses aligns perfectly with the values of The Symmes Group. Working with them has been a true collaboration, with both teams bringing unique skills and perspectives to the table.
At The Symmes Group, we’re not just about delivering marketing solutions. We’re about creating long-term relationships and unforgettable experiences. We are thrilled to continue supporting Legacy RV Resort as they grow, evolve, and establish themselves as a premier destination in Darien, GA, and beyond.
At The Symmes Group, we understand that every business has a story to tell. Whether you’re starting from scratch like Legacy RV Resort or looking to elevate an established brand, we’re here to help. Let’s work together to bring your vision to life.
Interested in learning more about our marketing services? Contact us today.
Pick a suggested date and time for a complimentary consultation. We’re eager to hear about your business goals and to share how TSG can help!
© 2024 The Symmes Group. All Rights Reserved.
